Marketing company Inspire helps businesses to attract customers, motivate staff and reward members through sales promotions, competitions and points schemes.
Project Manager at Inspire, Ian Staton, initially approached us to set up a range of phone lines for a competition being run by one of their clients. Along with the caller's competition entry, they wished to capture customer data.
The Creative Approach
By utilising our Data Warehouse, we were able to give Inspire access to live stats for analysis - including the number and location of each caller, and length of time spent on the phone. We also recommended adding an Interactive Voice Response to the lines so calls could be routed more efficiently.
Over the past three years, we've run campaigns for Inspire on a regular basis, many of which have been based outside of the UK. Measuring the effectiveness of individual advertisements has been made possible by assigning each ad with a unique phone line number.
We've also offered Inspire a number of added‑value services to further improve the service offered to their clients. This includes Call Recording for the purpose of staff training, meaning the agency has been able to offer better customer service and pass on simpler solutions to their clients.